Genre: category of composition / literature
Rhetorical Appeals:
Ethos: credibility
Pathos: emotional appeal
Logos: using reason
Kairos: the opportune moment
Rhetorical Situation: all of the things that helped create the text
Purpose: what the author was trying to accomplish
Audience: who the author wanted to read their piece, or hear their speech
Tone/style: the way someone writes something
Exigence: why the author MUST compose the text
Subject: what the piece is about
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